Now a day’s social media marketing is so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media marketing for their business. Its benefits extend far beyond increasing sales.
However, not all businesses are aware of the benefits of social media marketing. In fact, 50 to 60 % of small businesses aren’t using social media to promote their business which’s an alarming number. Even more concerning is that an additional 25% don’t plan to use social media in the future either. Not all businesses are aware of the benefits of social media marketing.
Social media marketing requires both strategy and creativity.
Major benefits are.
- Growing brand awareness: Social media marketing will make it easy to spread the word about your products and mission.
- Increasing traffic: Using social media and linking it to the website will increase traffic tremendously.
- Promoting products and services: This is ultimately why you invest in marketing is done.
Starting With a Plan
Before creating social media marketing campaigns, consider the business’s goals. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map—it might have fun, but you’ll probably get lost.
Here are some questions to ask when defining your social media marketing goals:
- What are you hoping to achieve through social media marketing?
- Who is your target audience?
- Where would your target audience hang out and how would they use social media?
- What message do you want to send to your audience with social media marketing?
Social media marketing strategy shall be according to Your Business Type
Managing Social Media On One Marketing Management Platform
When the brand is ready to get started with social media, manage everything on one marketing management platform . It empowers teams to:
- Schedule and automate single posts and complete cross-channel campaigns on every network.
- Manage social media workflows and team communication.
- Measure performance with robust social analytics.
Plus, you can manage all your other marketing projects and campaigns on the same platform, too.
Use Social Media Marketing To Grow Brand Awareness
1. Create Brand Recognition
Gaining brand recognition is one of the most important marketing goals. That’s because consumers want to buy brands they recognize. Thankfully, social media allows for easy and effective brand building.
Social media has a benefit over traditional media because it can get the brand in front of people much more quickly and easily. Furthermore, it gets the audience looking at the brand even when they aren’t thinking about your brand or product.
2. Generate A Conversation Around Your Brand
A strong social media marketing strategy will generate conversation about brand, products, and partners.
In doing so, they received a great amount of feedback about their product. They also get people talking, genuine conversations, all facilitated by social media.
Focus on sharing content that naturally creates conversation. Some of those ways are to:
- Give shout-outs to other companies you network and work with.
- Solicit feedback about your products.
- Ask open ended questions, then let the audience reply to get them actively involved.
3. Tell The Brand’s Story
Using social media is a great way to share brand’s mission and share stories. Effective stories can have a great impact on your brand’s image. They can be simple or extensive depending on whichever is most effective.
4. Gather Data From Audience Research To Improve
Audience research is similar to social listening. It searches the keywords your audience using, but it’s more focused on your specific product. You can use social media to gather this information.
Both Facebook and Twitter allow to view the reach and the insights of all audience posts.
5. Provide Exceptional Customer Service Which Keep Followers Happy
Customers now expect companies to handle their requests through social media.
A strong investment in customer service can build meaningful relationships between the company and the customers. And with social media, the challenge of customer service remains as demanding as it had before.
Social media allows for immediate interaction and customer feedback. Businesses can also respond to their customers right away. With customers using social media to ask questions about products or services, having a social media customer service strategy is extremely important.
Social media and customer service, shall maintain a strong line of communication between the two. That way, these teams don’t get tangled up when providing customer service through social media.
7. Build Customer Loyalty
Customers follow and interact with the brands they enjoy. But what’s interesting
is that 53% of customers who follow your business are likely to be loyal to your business specifically.
It’s an obvious direct correlation: If customers follow you, they are more likely to choose you versus your competition. Furthermore, if they’re loyal customers, they’ll increase your traffic.
So keeping loyal audience engaged and happy is important.
- Offer promo codes for discounts through social media to your followers.
- Ask open-ended questions that allow your audience to reply.
- Give away inexpensive things such as stickers, patches, shirts, sunglasses, lanyards, hats, and Koozies that will make a long-lasting impression.
Social Media To Increase TheTraffic
8. Direct Referral Traffic To Site Or Blog
Social media marketing can assist in sending customers directly to site or blog post. Social media channels allow for more diverse inbound traffic streams.
Though social networks are great for getting traffic to site so that we need to consider not only what to post but how often to post so you are not overbearing marketer, or you’ll turn off your customers.
It’s good to follow a set schedule for posting the content which will help to ensure that content is not only posted at a time that is most effective, it will also give time to edit your content to help you with your SEO.
9. Social Media Can Assist With Link Building
Social media can have an indirect impact on SEO.
As example, if there are 1,000 shares on a blog post because it contains strong content. Some of the followers who see the post may write similar content and link back to your original post as a source. Search engines will then pick up on the fact that your content has linked back to a good amount and rank the post higher than the competition.
Google and Bing also display tweets in search results. This feature is more relevant for trending topics.
10. It’s (Mostly) FREE
It’s free to create social media profiles and post organic content. For some, that may be enough, and the quality of the content may promote the content on its own. However, if you’d like to go the extra mile and promote it further, paying for promotion will help increase exposure. Can promote business on Facebook for any budget, Twitter works the same way.
Setting up a campaign, and they’ll work with in a budget. That means you’ll have a huge ROI and you’ll use your marketing budget in an effective way.
11. Retarget Audience Using Social Media
Retargeting is a wonderful tool for social media marketing. Generally only 2% of customers will actually purchase something during their first visit to your site. Advertising can help reach that other 98% which is to run retargeting ads.
Retargeting works by keeping a list of people who visit your site and placing anonymous “cookies” within their browser. When they visit a social media site, a retargeting service then displays the ads. This allows for your business to be in the eyes of the customer beyond just when they’re on your site.
Use Social Media To Promote Your Product
12. Promote Your Content
Promote the content and you’ll promote the product.
The most important thing to keep in mind in writing your messages is to be creative. You want to make sure that you’re posting original content.
Being creative and telling stories is an effective way to promote content without having to seem like an ad. Telling a story through the headline or the promotional image will allow the audience to build their own perception of the product
13. Use Social Proof To Connect With Potential Customers Like Your Existing Audience
No one wants to get the content that no one else cares about. They want the one that is doing well and being shared often.
Obviously, the content of it must be worth getting a lot of shares or it must be authoritative. The content that is shared the most must have some authority or must be creative and original.
You can include buttons on your blog and website to display how many shares your content has gotten. These buttons are convenient and allow for quick sharing.
14. Use #Hashtags To Increase The Reach
The hashtag is a powerful tool that can connect a group of like-minded individuals through social media. It’s a simple way to greatly increase your reach.
Using a hashtag is free and tweets that include 1–2 hashtags are 55% more likely to get retweeted.
It’s important to keep in mind more hashtags don’t translate into more engagement. Too many hashtags will devalue the strength of your message and it’ll get lost quickly.
15. Keep Customers Up-To-Date
Social media is one of the best and easiest ways of keeping your customers updated with your new products or upcoming events. If your business makes a huge announcement about a new product or an exciting event, it’ll catch on and get people excited.